Today's interview is with Kat Gordon, founder of The 3% Conference.
Kat has been called the “triple threat” of an entrepreneur, ad woman and marketing to women expert and was named one of "30 Most Creative Women in Advertising" by BusinessInsider in 2016 and one of “Forty Over 40” women disrupting the world in 2014.
She is the visionary behind The 3% Conference. Started as a passion project to spotlight a huge business opportunity in advertising -- the lack of female creative leadership and its impact on connecting with an overwhelmingly female marketplace -- The 3% Conference has grown exponentially since its 2012 launch and has hosted events in 13 cities globally.
Last year I attended The 3% Conference in Portland and so I was excited to get to have this conversation with Kat. She and I talk about her journey to starting the conference, what she hopes for women in the creative industry and how she thinks you can get ahead in the field.
I hope you enjoy!