personal branding

How to Elevate Your Value in the Marketplace

How to Elevate Your Value in the Marketplace

If you’ve been following me long enough, you’ve probably heard me say more than once, “it takes work to find work.” And this is becoming increasingly more true as the nature of work evolves and technology advances. 

Not only do you have to be excellent at what you do, but you also have to be a great copywriter, publicist and marketer to excel in up-leveling your career. There’s the resume, the job applications, the personal website, the cover letters, the personal brand, the networking, the SEO, the keywords…let’s face it — it’s a ton to keep track of. 

When I work with my clients, we focus on four key areas to elevate their earning potential in the marketplace (i.e., make more moolah and have a greater impact).

The 13 Most Important Key Elements of Your Personal Brand

The 13 Most Important Key Elements of Your Personal Brand

Next week, I’m teaching two workshops at The University of Portland on personal branding as it relates to you AND your organization. You can get more details here. 

I hope you can make it, but if you can’t here are 13 KEY elements you should consider when branding yourself for a job hunt, a career move or a leadership role. 

Personality and Style

Your personality and style are very important when it comes to telling your story or positioning yourself online or offline. Don’t know yourself very well? Then get to work. Take a Meyer’s Briggs Assessment. Ask what words your friends would use to describe you. And pay attention to how you show up in the world.