self development

How to Elevate Your Value in the Marketplace

How to Elevate Your Value in the Marketplace

If you’ve been following me long enough, you’ve probably heard me say more than once, “it takes work to find work.” And this is becoming increasingly more true as the nature of work evolves and technology advances. 

Not only do you have to be excellent at what you do, but you also have to be a great copywriter, publicist and marketer to excel in up-leveling your career. There’s the resume, the job applications, the personal website, the cover letters, the personal brand, the networking, the SEO, the keywords…let’s face it — it’s a ton to keep track of. 

When I work with my clients, we focus on four key areas to elevate their earning potential in the marketplace (i.e., make more moolah and have a greater impact).